In recent years, in the main theme of building a resource-conserving and environment-friendly society, China's paper industry has gradually developed from the big polluters to greening, green production, and ecological construction. Some leading enterprises have entered a new stage of development with the goal of green papermaking, the transformation and upgrading of enterprises as the direction, and technological innovation as the means, and on the basis of continuous new achievements.

Looking back on the two years from 2012 to 2013, China's economic development environment is more complicated, the international environment is also full of uncertainty, and the domestic economic operation has been in the process of seeking a new balance. Due to the weak global economic growth, China's economic slowdown, coupled with rising prices of various factors of production, has led to rising production costs for some companies. In addition, due to the expansion of capacity and the slowdown in market demand, most of the product market prices have fallen, profit margins have become smaller, profits have fallen, and companies with difficulties in production and operation have also increased. With the gradual recovery of the domestic economy and the continuous increase in the total economic volume, the demand for the total amount of paper in the domestic market has also increased correspondingly, which has provided a new development space for the paper industry, thereby promoting the total domestic paper and paperboard production. The total consumption has continued to grow and has reached a basic balance between production and sales.

At present, due to the rapid development of the domestic paper industry, the contradiction between supply and demand is more prominent. In the industry, there are problems such as focusing on production and sales and neglecting the ecological pollution caused by the production process. To solve this problem, in addition to further improvement in product quality and technical level, the paper industry must have new thinking, new ideas and a development model to protect the ecological environment, focusing on “quantity growth” to “quality efficiency”. "type" transformation, from resource consumption to intensive utilization, to rely on expanding investment and scale expansion to rely on scientific and technological progress, on the basis of quality and efficiency, strengthen the protection awareness of ecological construction, and realize the paper industry Green sustainable development.

In recent years, with the continuous strengthening of people's awareness of ecological protection, the requirements for living environment are getting higher and higher. The blue water, blue sky, fresh air and good ecological environment are the people's good wishes and pursuits. Since 2013, there have been smog weather in many places in China. In the first quarter of this year, the smog weather in Beijing continues to increase. People naturally think of all aspects of pollution, including paper, chemical and other polluting enterprises. To protect the ecological environment, China's paper industry should aim to achieve the "integration of forestry-pulp-paper", change the pollution of the ecological environment, and get rid of the "high pollution, high energy consumption, high emissions" pollution majors, to "high-tech content, The transformation of the new three highs with high economic efficiency and high value chain.

In 2011, China's "12th Five-Year Plan for the Development of Paper Industry" was released. With more than two years of implementation and regulation, many paper companies have deeply felt the pressure of ecological environmental protection. In order to improve the ecological environment, papermaking enterprises have taken active actions to vigorously carry out afforestation, promote clean production, develop “forestry-pulp-paper integration” projects, accelerate energy conservation and emission reduction, and ensure that pollutant emissions are not only effectively controlled, but also Keep decreasing.

In the rush to promote resource conservation, energy and circular economy, some leading papermaking enterprises attach great importance to ecological construction and protection, and strive to promote “integration of forestry, pulp and paper”, which is resource intensification, production cleanliness, technology integration, and products. The important foundation of functionalization and economic scale is also an important means to solve the pollution problem of China's paper industry.

Since the beginning of this spring, some paper-making enterprises have carried out afforestation activities to contribute to the improvement of the ecological environment. In mid-March, Jinhai Pulp & Paper Co., Ltd. organized 280 volunteers to participate in the “Afforestation, Greening and Treasure Island” activities. Currently, more than 3,000 trees are obliged to plant trees.

Shandong Asia-Pacific Senbo Pulp and Paper Co., Ltd. Volunteers Association organized personnel to carry out the “Green Factory, You and I Create” tree planting activities, and the “Green Cycling – Protecting Sunshine Water Resources” activities to implement ecological protection. In March, Asia Pacific Semper was awarded the first batch of “Shandong Province Circular Economy Demonstration Unit” by the Shandong Provincial Economic and Information Technology Commission.

Shandong Huatai Group vigorously implemented afforestation and beautification project, planting 15,000 trees around the plant area, newly planting 420 mu of forest, planting 600 mu of medicinal herbs under the forest, and greening the afforestation area at the headquarters, with an area of 5.6 million square meters. At present, Huatai has developed more than 4,000 mu of forest economy, which has driven more than 1,000 farmers to increase their incomes.

Lin'an City of Zhejiang Province formulated the “three wastes” treatment plan for papermaking enterprises, and promoted the transformation and upgrading of the industry through the transformation of paper production processes, sewage control, and implementation of clean production, and gradually realized the green development of large-scale, high-end and recycling papermaking.

The industry analysts believe that at this stage, China's paper industry has entered a period of deep adjustment, and enterprise transformation and upgrading is an urgent task. In order to truly contribute to the realization of clear water and blue sky and reduce the pollution of the ecological environment in the production process, the paper industry must focus on quality and efficiency, and also seek breakthroughs in the specialization, refinement and specialization of products. Advocate the new thinking of green papermaking, realize the sustainable development of the paper industry, encourage more paper companies to vigorously carry out afforestation, develop the forest economy, and add green color to protect the ecological environment. To achieve this, paper-making enterprises must continuously carry out technological innovation, accelerate the elimination of backward production capacity, vigorously promote the application of new technologies and new equipment, and adopt an intensive and healthy sustainable development green road.